Twitch is a live streaming platform that offers gaming video content (GVC) and other forms of online entertainment. The service, which is available on various devices and operating systems, allows users to watch their favorite gamers in action while interacting with them via chat. First launched in 2011, the San Francisco-based company and recent subsidiary of Amazon has become a global phenomenon and the leading platform for viewing gaming video content worldwide. In the second quarter of 2022, the number of hours watched on Twitch reached a 5.64 billion, which was more than twice the amount of time users spent on YouTube Gaming Live and Facebook Gaming combined.

Twitch users

As the world’s largest social video platform and gaming community, Twitch has rapidly grown its userbase in recent years. In the United States, the country that accounts for the highest share of Twitch traffic , the number of Twitch users amounted to 33.2 million in 2022, still riding a boost from nationwide coronavirus (COVID-19) lockdowns in 2020. Another record figure was reached during the second quarter of 2021 when the average number of concurrent viewers on Twitch peaked at 3.1 million (current Twitch ccv figures stand at 2.58 million in the second quarter of 2022). While gamers and gaming fans have always been the main driver of platform growth, Twitch also fuels audience growth by expanding its non-gaming content .

Top Twitch channels and streamers

The Twitch universe is constantly expanding in size and content diversity alike. Over the past few years, the number of active streamers on Twitch has grown from three million in 2018 to eight million in mid-2022, with more newcomers and established broadcasters entering the playing field each day. As of August 2022, U.S. gamer Ninja was the most subscribed Twitch streamer worldwide. After briefly switching to Microsoft’s now-defunct Mixer service, the streaming superstar and face of Fortnite boasted a following of over 18.3 million on Twitch upon his return. Fextralife and Riot Games recently ranked as the most viewed Twitch channels worldwide, with 2.14 billion and 1.34 billion total views, respectively. On the other end of the Twitch ecosystem, non-gaming content and creators also consistently draw millions of viewers, with the Just Chatting and Music & Performing Arts categories seeing particularly high viewership growth since the coronavirus pandemic moved live events and social gatherings into the digital sphere.

What are the most popular Twitch games?

Hero shooter Valorant was the most streamed game on Twitch in August 2022. With a total of 3.54 million hours streamed on the battle royale game within a month, Epic Games battle royale hit Fortnite was ranked second. Fortnite also ranks second in the running for the most viewed game on Twitch , topped only by longtime fan favorite League of Legends , which was still going strong with an average viewer count of 180 thousand in spring 2022.


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