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Apple iPhones and iPads

A large portion of Apple's revenue stems from the massive success of the iPhone, a product that accounts for around  half of the company's total revenue . The total number of  iPhone users in the United States  has increased significantly in recent years, growing from 44.5 million in 2012 to above 116 million in 2021. Apple's iOS operating system has accounted for more than  57 percent of the U.S. smartphone operating system market for each of the last five years. Similar to the market for smartphone operating systems, the  U.S. tablet operating system market has just two real competitors: Apple and Android. First released in 2010, the iPad has become the highest selling product in the tablet industry and  iPad's share in the U.S. tablet market  stays at more than 64 percent. In addition to its iPhone and iPad sales, Apple shipped more than nine million Mac computers  in the United States in 2020 alone.

Apple apps

Apart from its successful hardware, Apple has also begun to increase the revenue generated from its  app store . Many of the company's  most popular apps categories are gaming, photo, and video apps such as Roblox, Instagram, and YouTube.  Gaming apps  such as Roblox and Candy Crush Saga make an average of around two and a half million U.S. dollars in revenue on the app store each day. Spotify, Pandora, and Amazon Prime Music compete with Apple's own "Apple Music" to provide consumers with  streaming music options  when they are on the go.

Apple in home entertainment

Apple TV marked Apple's endeavor to enter the home entertainment industry, revolutionized by digital media platforms such as Netflix and Amazon Prime. The streaming media player allows its users to connect their TVs to the internet, stream videos, listen to music, play games , etc. online. Apple TV can also access media content from other media platforms such as Netflix. Currently Apple offers HomePod audio devices and Apple TV under their home entertainment range looking to expand into virtual reality and augmented reality with Apple glasses.

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