Consumer electronics, such as smartphones, laptops, tablets, PCs, televisions, and wearables, have become highly accessible in Thailand. As the number of middle-class Thai households grew over the years, so has the purchasing power for consumer electronics. The revenue for consumer electronics in Thailand has increased since 2012 and was estimated to amount to almost seven billion U.S. dollars in 2025. Key product segments contributing to Thailand's consumer electronics revenue growth included smartphones and televisions.

Ownership of leading consumer electronics in Thailand

Without a doubt, smartphones are one of the most owned consumer electronics in Thailand. The penetration rate of smartphones in Thailand was forecast to reach 84 percent of the population by 2026. This potential rise in smartphone usage indicated an increase in purchasing power of consumers and perhaps a wider variety of smartphones at different price ranges. Besides smartphones, televisions also have a high ownership rate, almost as much as smartphones. Around 82 percent of Thai households were reported to have owned a television, making the media landscape a very profitable sector as the revenue generated in Thailand's TV, radio, and multimedia segment was forecast to reach around 1.75 billion U.S. dollars by 2025. Additionally, the use of laptops and tablets also increased during the coronavirus (COVID-19) pandemic, partly due to the changing working conditions.

The driving factors for demand in consumer electronics

During the COVID-19 pandemic, strict social-distancing regulations resulted in consumers adopting the 'new normal' way of life. Primarily, students had to study at home, and white-collar workers shifted to remote working conditions. This drastic change in consumer behavior has made consumer electronics such as laptops, tablets, and wearables highly sought-after, which was confirmed by the increased of time spent on smartphones, computers, and tablets from 2019 to 2020. On top of this, established 5G infrastructures in Thailand have created a new awareness for digital capabilities, primarily a greater consumer affinity towards building networks and purchasing digital services, adding to the already high demand for smart and computer products. Spending on consumer electronics has so far shown continuous growth, which explains the possibility of the rising purchase intent for consumer electronics which was forecast for the next few years.


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