The term “consumer electronics” defines a range of products containing electronic circuit boards, intended for personal use. Consumers are forecast to increase their spending on technology, with more than half a trillion U.S. dollars expected to be spent on traditional and emerging technologies worldwide in 2022 alone. Established companies like Apple, Samsung, Sony, and LG Electronics achieve sales through a variety of different channels, including retail stores, designated specifically, or partly, for tech devices. Examples of store chains include BestBuy in the United States, Suning in China, and Dixons in Europe, each of which generates billions in revenue every year.

Physical retail stores

Physical stores continue to excel at certain aspects that online shops do not do yet, such as seeing and touching the product, or face-to-face customer support. The American giant BestBuy had over one thousand stores , whereas the Chinese GOME had 3,421 stores, as the most recent data shows. Regarding Europe, Germany was the country with the largest number of consumer electronics retailer chains , followed by the United Kingdom and the Netherlands.


Although some consumers still prefer physical stores and the traditional shopping process, e-commerce has expanded over the globe in recent years. Online sales have increased significantly during the lockdown caused by the COVID-19 pandemic in 2020. In 2021, over 2.7 billion U.S. dollars were spent on online purchases worldwide . Digital buyers - internet users who have made at least one purchase via any digital channel in a given year, including online, mobile and tablet purchases - contribute to the booming e-commerce scene. The leader within online stores in the electronics and media segment has been Amazon. In fact, electronics made up the largest share of products purchased by Amazon shoppers worldwide . Other popular online stores within the industry are Apple and JD, as well as retailers like Suning and BestBuy.

Interesting statistics

In the following 4 chapters, you will quickly find the 27 most important statistics relating to "Consumer electronics retailers".


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