E-commerce sales have climbed remarkably steadily for years, with further growth expected in decades to come. Many industries now generate over two-thirds of their sales from online shopping, as consumers increasingly take advantage of retail company websites and online-only e-commerce platforms. The total number of digital shoppers worldwide grew by roughly one billion between 2019 and 2022 and is set to keep growing.

Trusted companies with a broad range of online products, such as Amazon and eBay, attract the largest number of website visitors. Amazon earns the title of top dog in e-commerce, as its net sales and market capitalization remain the highest in the global market. However, in terms of the highest gross merchandise value worldwide, the Chinese marketplaces owned by the Alibaba Group claim victory.

Global e-commerce market revenue
4.2tr USD
U.S. digital buyer penetration
Leading e-retailer worldwide by GMV
Taobao.com (Alibaba)

Market size

How is the e-commerce industry growing?
Retail e-commerce sales CAGR from 2022 to 2025, by country
Retail e-commerce sales CAGR from 2022 to 2025, by country

Since 2015, global retail e-commerce sales have thrived and are expected to increase further. The e-commerce share of total retail sales has not ceased to grow, although the annual growth rate of worldwide e-commerce sales now seems to move at a slower pace. In the post-pandemic era, emerging economies are forecast to enjoy higher e-commerce CAGR rates, outdoing higher-income countries.

Online marketplaces
E-commerce in the United States
E-commerce in China

Industry definition

The key figures of the e-commerce sector encompass essential indicators of online shopping. It includes market values and the volume of online retail markets worldwide. Besides market size data, key statistics on leading marketplaces and online retailers are provided, as well as general data on e-commerce usage and online consumers, mainly in the business-to-consumer segment.

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