In 2020, the coronavirus (COVID-19) outbreak in France negatively affected many economic sectors , including the luxury industry. Torn between ostentation and craftsmanship traditions, luxury companies face many challenges in order to find their place in a post-pandemic world. Indeed, the crisis has further emphasized consumers’ demand for social and environmental commitment from corporations. For some, it was the occasion to showcase solidarity. In March 2020, the LVMH Group announced that they would produce and distribute free hydroalcoholic gel to hospitals. Similarly, Chanel’s garment workers manufactured face masks that they donated to frontline workers. Nevertheless, beyond symbolic gestures, structural change is expected from luxury groups that are progressively implementing corporate social responsibility (CSR) strategies.

Environment, responsible consumption, social issues: what commitments did luxury brands make?

There was a time when the use of fur was the only controversial topic regarding luxury. However, today, companies’ CSR policies are expected to cover a wide range of topics , from environmental protection to working conditions and diversity among the workforce.
The reduction of greenhouse gas emissions is one of the environmental topics that seems to be increasingly institutionalized in the industry. Since 2011, the Kering Group has been carrying out an annual offsetting approach and committed to achieve full carbon neutrality across its supply chain in 2020. In 2016, the LVMH Group even launched its own Carbon Fund.
When it comes to diversity and equality , the main French luxury groups seem to have made efforts towards a more equal gender representation. The bill regarding gender balance on company boards that was passed by the French Parliament in 2011 might have facilitated this development.

Corporate social responsibility: a necessity in the digital age

In addition to being an opportunity for reinvention, corporate social responsibility has become a slippery slope for luxury companies. With the rise of the ‘conscious consumer’ , corporations are constantly under scrutiny. Dismissiveness and communication mistakes are punished severely in the social media sphere. Though it can be hard to quantify the economic consequences of this type of bad buzz , CSR measures serve risk prevention purposes. Acquiring the support of personalities renowned for their commitments also helps building credibility. In 2020, Emma Watson joined Kering’s board of administrators. One year before, Stella McCartney, a pioneer of sustainable fashion, joined LVMH as a special advisor on sustainability.


Get in touch with us. We are happy to help.
JJ竞技直播观看(JJ竞技数据抽注网) Locations
Contact Vayola Jocelyn
Vayola Jocelyn
Client Support Specialist – Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations – Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager – Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations – Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Associate Director - LAC – Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)

全球电竞平台在线正规 竞博电竞积分赛事 金沙电竞app dota2(海南)赛事抽注 战雄电竞(辽宁)app注册 蜂鸟电竞(重庆)排名下载v4.9版