Whether one is rich or poor, young or old, clothing is an important mode of expression among all humans. It serves not only the practical purposes of covering oneself in the name of modesty and protection from the elements, but as a statement to the rest of the world about the wearer’s identity. Americans in particular love their clothing; the United States is the largest apparel market in the world. On average, the American consumer spends 419 U.S. dollars on footwear over the course of the year.

Leading retailers and brands

Where one buys clothing is almost as important as what one buys. In 2020, TJX was the leading apparel retailer in the United States, with retail sales of about 25.17 billion U.S. dollars. Americans have a clear preference for national retailers. Brands like Nike, Levi’s, and Adidas are especially popular among U.S. consumers. It is worth noting that two out of the top three primarily produce athletic apparel and footwear. Nike, in particular, is a very popular sport shoe brand among the teens in the United States.

Consumer expenditure

Among young U.S. consumers, women spend the most on sweaters, shirts, tops. As of 2020, average expenditure on women's sweaters, shirts, tops amounted to 113.5 U.S. dollars per consumer unit. In 2019, the country's average expenditure on women's footwear amounted to 186.89 U.S. dollars per consumer unit. among the consumers the 35 to 44 age group was the highest spender on footwear, spending 601 U.S. dollars on average in the year. The average expenditure for footwear in the Consumer Price Index for All Urban Consumers (CPI-U) in 2020 was 133.24. In 2019, this number was three points higher, valued at about 136.7.

Interesting statistics

In the following 5 chapters, you will quickly find the 27 most important statistics relating to "Apparel and footwear consumer behavior in the U.S.".


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