The apparel market is a crucial component of Russian retail. The total market revenue is projected for steady growth, increasing by about 30 percent by 2026 compared to the 2021 levels. Apparel, together with footwear, made up over one-fifth of total online sales in 2020, being one of the top-sold categories online.

Retail and trade

Russian textile production has been in decay over the past years, leading to a substantial drop of over 900 percent in employment rates in this sector by 2020, relative to the 2000 levels. Low production rates contributed to the trade deficit, leading to the highly import-dependent market. While China is Russia's central import partner of apparel, Italy ranks first as an apparel provider of European origin to the country.

Since the beginning of 2020, the COVID-19-related crisis boosted e-commerce sales in Russia, leading to online apparel trade growth. Even though overall, Russians like traditional shopping more than online one, a nearly identical average spend was reported via both channels in 2021. Experts believe that a preference for brick-and-mortar shopping among customers will play a decisive role in the offline channel recovery over the post-pandemic period. In terms of average prices per unit , men's apparel has been about 50 percent more expensive compared to that of women's.


As for market payers, wildberries.ru has been dominating the online retail market for several years as the largest online marketplace in the country by net profit. Among online shops specialized in apparel retail Lamoda.ru was the leader accounting for roughly 53 billion Russian rubles in sales in 2020. Ostin and H&M took the first two leading positions by omnichannel performance points in 2021.

Interesting statistics

In the following 5 chapters, you will quickly find the 29 most important statistics relating to "Apparel market in Russia ".


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