Sporting goods are specific types of equipment and clothes that are used during sports activities. They also include footwear for various exercise and sports. Consumers may opt to shop at/are already going for athleisure lines at sports stores, as sports items are usually reliable in terms of comfort and durability.

The sporting goods industry is a lucrative one in Germany. In 2019, retail sales revenue amounted to 8 billion euros, an increase on the year before. Some of the leading sporting goods companies enjoying success in the retail sector were Decathlon and Foot Locker. The companies that had the most store branches in Germany were Foot Locker and Decathlon. Decathlon is a French company and Foot Locker traces its roots back to the USA.

German sporting goods companies successfully compete on a global level. When looking at the revenue of leading sports brands worldwide, Adidas came in second after Nike. In fact, at home in Germany, Adidas was the most popular choice among consumers buying sports shoes , and the brand’s online store was among the most profitable online sports stores in the country, based on e-commerce sales.

As far as recreational sports or exercise go, Germans mostly participate either several times a week or several times a month. When looking at membership figures for various types of sports , fitness studios were the most popular choice, followed by soccer and gymnastics. Physical activity and exercise go hand in hand with buying the right gear, of course. Revenue from sportswear sales in Germany only grew in recent years, amounting to around 4 billion euros in 2020.

Interesting statistics

In the following 3 chapters, you will quickly find the 34 most important statistics relating to "Sporting goods in Germany".


Get in touch with us. We are happy to help.
JJ竞技直播观看(JJ竞技数据抽注网) Locations
Contact Vayola Jocelyn
Vayola Jocelyn
Client Support Specialist – Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations – Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager – Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations – Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Associate Director - LAC – Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)

全球电竞平台在线正规 竞博电竞积分赛事 金沙电竞app dota2(海南)赛事抽注 战雄电竞(辽宁)app注册 蜂鸟电竞(重庆)排名下载v4.9版