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A leader in the personal care industry

Initially established as a starch, soap, and candle factory with the name Colgate and Company in 1806, the company would later be incorporated in 1928 after merging with Palmolive-Peet. The company has since grown to become one of the most valuable brands worldwide with total net sales of more than 17.4 billion U.S. dollars in 2021. In that year, Colgate-Palmolive employed around 33,800 people . The company's personal care products are well known among consumers in different geographical areas. Among others, the list includes shower gels, deodorants, antiperspirants, shampoos, and conditioners. Its home care products include dishwashing liquids, household cleaners, and fabric softeners.

The oral care market

The company sells its oral, personal, and home care product segment across five geographical regions . In the United States, the oral, personal, and home care segment generated nearly 3.4 billion U.S. dollars in annual revenue and the majority of its global sales come from oral care products . The oral care market is a successful one, having generated around 49.4 billion U.S. dollars in 2021, and it is expected to reach a value of over 85 billion U.S. dollars by 2028. Colgate-Palmolive’s products for oral hygiene include toothpaste, toothbrushes, and mouthwashes. The company also produces pharmaceutical oral health products for dentists and other professionals and was recently ranked as one of the leading toothpaste vendors in the United States .

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