Unilever is a multinational consumer goods company that produces food, beverages, cleaning agents, and personal care products . The company began in 1929 as a merger between a margarine producer and a soap maker and today boasts around 400 brands. Some of Unilever’s most prominent brands are Lifebuoy, Dove, Axe, and Sunsilk. Until recently, the company’s headquarters were divided between Rotterdam and London but, in 2020, Unilever became a fully British company.
In the same year, the Unilever Group was listed as the fourth largest FMCG company worldwide in terms of sales. The global media perception of Unilever is positive overall, with the company frequently being described as responsible and innovative.

Unilever’s personal care segment

The largest product segment of the Unilever Group is its personal care segment, which generated approximately 21.9 billion euros in revenue in 2021. That year, the group as a whole reported a revenue of about 52.44 billion euros . Although Unilever is based in the United Kingdom, the vast majority of its revenue is generated from the rest of the world, especially the United States . Being a major player in numerous FMCG markets worldwide, some of Unilever’s personal care brands, such as Dove, are among the most valuable worldwide . Unilever was listed as one of the deodorant vendors that saw their sales increase in the United States in 2021.

Americans’ favorite ice cream

The Unilever Group also figures in a ranking of the leading beverages company worldwide , with sales amounting to approximately 9.57 billion U.S. dollars. Knorr and Lipton are among its most renowned food and beverage brands, the former being one of the most purchased in European households , as of 2021. The company is also a leader in the frozen dessert industry, with its ice cream brand, Ben & Jerry’s, recently generating unit sales of around 202 million in the United States alone, thus becoming the top-ranked ice cream brand among U.S. consumers.


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