Beiersdorf AG is a global consumer goods company headquartered in Hamburg, Germany, and is one of the leading beauty manufacturers in the world today. Some of its most renowned cosmetics and body care brands include Nivea, Labello, and Eucerin. Regarding the adhesives sector, Beiersdorf owns the tesa Group, which generated sales of approximately 766 million euros in Europe in 2021. Beiersdorf’s roots date back to 1882, when the pharmacist Paul Beiersdorf patented a new manufacturing process for medical plasters. Many people are unaware, but Beiersdorf is owned by the Maxingvest Group, which also owns Tchibo, a German chain of coffee retailers and cafés, as well as other brands such as clothing, household items, electronics, and appliances.

Key financial figures

In 2021, Beiersdorf's global revenue amounted to over 7.6 billion euros , up from the previous year. Most of the company's revenue was generated from its European operations , with a value of approximately 3.7 billion euros. The company’s most lucrative division is its consumer segment, which recently generated around 2.91 billion euros in sales in Europe alone. Beiersdorf  employed a total of 20,567 people that year, most of whom are also located in Europe .

Nivea: a leading brand

Beiersdorf's most renowned brand is Nivea. According to the latest available figures, the brand was the second largest European cosmetics brand and was worth nearly six million euros in 2022. Among its most popular products are sunscreens, soaps, hair care treatments, and of course, facial and body creams. This comes as no surprise, considering that skin care is, in fact, the most profitable cosmetics product category, making up 41 percent of the global cosmetics market . In the year 2021, Nivea was the leading health and beauty brand among European consumers, and the most commonly purchased by German households .


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