Campbell's products are sold in roughly 120 countries around the world. The company generated 8.48 billion U.S. dollars in annual worldwide sales . However, only 525 million U.S. dollars were generated in sales outside of the United States . Campbell employs approximately 14,100 people globally. In 2021, Campbell's invested about 817 million and 84 million U.S. dollars in marketing and research and development worldwide , respectively.
While soups were the most lucrative segment for the company and generated more than a third of its sales in 2016, this changed over the years as snacks captured the highest segment share of global net sales in 2021, generating approximately 47 percent of Campbell's sales. However, soup is still performing well for the company. Campbell’s soup can be found in the millions of kitchens across America. A survey found that an estimated 54 million U.S. consumers eat at least one can of Campbell’s Chunky soup, broth, or stock a week .