The food retail landscapeAlong with the rising growth of food retail sales in the country comes the increasing popularity of different retail channels selling various food products. In a recent finding, supermarkets emerged as the most popular retail outlet generating nearly seven billion U.S. dollars in sales. Shopping occasions in grocery stores also reported one of the lowest contractions across all retail channels. Ranked by sales, Robinsons Supermarket was the leading supermarket outlet in the country followed by SM Supermarket.
On the other hand, traditional retailers such as convenience stores reported the highest growth in spending value per trip among FMCG channels during the first quarter of 2021. Among the most popular of this type of retail channel were sari-sari stores which were usually located within the shopkeeper’s residence. They usually apply a 10 percent markup and allow customers to buy items in units rather than the whole package. For example, instead of buying a whole bottle of soy sauce, customers can buy a sachet for a cheaper price.