Fruit has long been praised as a healthy and natural alternative to processed sweets and refined sugar. The size of the fruits and vegetables market in the United States has seen an overall increase in the last decade. As of 2021, the sales of fresh fruit accounted for about half of the total produce segment sales in the United States. In 2020, the consumer price index (CPI) for fresh fruit stood at an average of 357.1, down from 360.1 in the previous year.

Consumption per capita

In general, the Dietary Guidelines for Americans recommend increasing fruit and vegetable intake. Fruit consumption rates in the United States had been decreasing for several years, but saw almost a 50 pound increase per capita in 2019. The per capita consumption of fresh fruit , however, States fell from about its peak of 117 pounds in 2019 to about 111 pounds in 2020. The majority of fruit intake in the U.S. was in the form of fresh fruit and fruit juices, with canned , dried, and frozen fruit accounting for a much smaller proportion.

Americans' favorite fruit

Americans consume a variety of fruits in their everyday lives; a 2020 survey found that bananas were the most widely purchased fruit among U.S. consumers. Apples, strawberries, and grapes were also widely consumed by U.S. consumers. On average, Americans ate 27.2 pounds of fresh bananas per capita in 2020, significantly more than any other fruit.


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