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Jan 12, 2022

While their form and function may have changed over time, toys have continued provide entertainment and inspire play for many. Numerous toys, such as building blocks and puzzles are said to stimulate learning and development of new skills, particularly among children. Other toys, such as Frisbees and balls encourage physical activity and coordination. The total revenue of the global toy marke t has exceeded 90 billion U.S. dollars in recent years. Lego is the top toy brand worldwide , valued at over 5.3 billion U.S. dollars.

Canadian toy retail

Toys, games and hobby supplies generated approximately almost 3.62 billion Canadian dollars in retail store sales in Canada in 2020, a large decrease from over 5.1 billion Canadian dollars in 2019. Christmas is a popular time for children to make a wish list, commonly consisting of the most popular toys and games of the year. Coinciding with the holiday and gifting season, Canadian sales of toys and games have consistently surged in the fourth quarter of each year. As of June 2021, there were over 1,400 hobby, toy, and game stores in Canada to deal with this demand.

How do Canadians shop for toys?

Similar to retail store sales, the average amount that Canadian households spend on children’s toys has decreased in recent years. During the holiday season, almost 60 percent of Canadian shoppers planned to shop online, either on a computer, tablet, or mobile device, for toys. In-store shopping remains the most popular channel for toy shopping , with three-quarters of Canadians choosing to shop in brick-and-mortar locations.

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Key figures

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