Individuals born between 1980 and early 2000s are known as Millennials or Generation Y. One of the distinguishing factors of this generation is that, due to the rapid development of technology in their lifetimes, the internet has become a key part of their daily lives. A February 2019 survey revealed that 48 percent of U.S. adults aged 18 to 29 years were online “almost constantly” and that most of Millennials’ online minutes were via mobile . U.S. Millennials were reported to spend 211 minutes accessing apps or the internet via smartphone per day, compared to only 31 minutes of daily desktop internet usage. During an analysis of smartphone users in the United States, it was found that Millennials unlocked their devices an average of 63 times per day , ranking only behind Gen Z smartphone users with 79 daily unlocks.

The most popular online activities of Millennials in the United States include social media and online shopping. Millennials had the highest social media usage reach among adults in the United States with Facebook, YouTube and Instagram being the most popular social networks among U.S. Millennials . Despite the ubiquity of social media usage, Millennials were also the most distrustful of ads on social media .

In terms of online shopping, Millennials again lead the pack – Millennials have the highest online shopping penetration rate with almost 85 percent of U.S. Millennial online users having made a purchase via any digital channel. Millennials are also more likely to purchase products through social media and to try out other new retail technologies such as visual search or voice commerce via smart speakers.

Millennials’ strong online usage is also part of their professional life: over half of Millennials believe that their job would be different without the internet and that internet access should be a human right . During a March 2019 survey, only 15 percent of responding U.S. Millennials stated that they could “definitely” live without the internet , whereas 21 percent stated that they “definitely could not” live without internet. Despite a strong affinity for all things digital, a large share of Millennials in the United is concerned about the vulnerability of their personal data and digital privacy.

Interesting statistics

In the following 4 chapters, you will quickly find the 40 most important statistics relating to "Internet usage of Millennials in the United States".


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