The increasing accessibility of mobile internet for Thai consumers contributes to one of the leading revenue streams for telecommunications companies, already preceding other sources of revenue such as conventional voice services. In Thailand, smartphone ownership was forecast to continuously increase along with the expansion of cellular connectivity in the country. Additionally, the leading mobile phone usage activity among users suggests that Thais also preferred accessing the internet on their mobile phones, contributing to greater mobile internet traffic and app use.

Mobile internet usage in Thailand

The rapid development of innovative features and technology equipped in today’s mobile phones combined with user preferences to access the internet has made mobile phones one of the main devices for internet use in Thailand. With leading mobile operators such as AIS, True Move H, and Dtac pushing for better 3G and 4G coverage across the country, mobile broadband performance and average speed in Thailand have continued to improve. This resulted in a larger customer base for mobile internet. In 2021, AIS provided the best 4G availability in the country, closely followed by True Move H. As 4G rapidly establishes itself in Thailand, 5G was recently introduced by AIS in 2020 making Thailand the first country in ASEAN to implement 5G networks in the region.

Popular mobile apps and their influence on Thai consumers

In addition to the enhanced infrastructure from increased internet accessibility in recent years, the use of mobile apps has also facilitated various aspects of daily life for Thai consumers. From convenient shopping experiences and handling finances to entertainment and even finding future partners, Thais are familiarizing themselves and adapting mobile apps into their daily routines. Although there are various options for mobile applications, communication-based apps, specifically social media, remain the most popular app category among Thai users.

Apart from communication-based apps, financial apps have also become a common option for handling finances ever since banks implemented mobile banking services. This has influenced the continuous increase in mobile banking transactions since 2017. In other aspects of lifestyle changes, mobile apps have also shaped a consumer’s choice on a personal level through the form of dating apps. These apps have gained popularity in Thailand recently as a lot of Thais find it hard to meet new people through social situations, being one of the main reasons to use dating apps.

In recent years, the government sector has acknowledged the accessibility of mobile apps and has thus implemented its own apps to facilitate the tracking of diseases during the recent COVID-19 pandemic. That being said, mobile applications continue to bring about substantial lifestyle changes among consumers in Thailand and have undeniably become part of a way of living in this modern generation.

Interesting statistics

In the following 4 chapters, you will quickly find the 23 most important statistics relating to "Mobile internet and apps market in Thailand".


Get in touch with us. We are happy to help.
JJ竞技直播观看(JJ竞技数据抽注网) Locations
Contact Vayola Jocelyn
Vayola Jocelyn
Client Support Specialist – Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations – Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager – Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations – Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Associate Director - LAC – Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)

全球电竞平台在线正规 竞博电竞积分赛事 金沙电竞app dota2(海南)赛事抽注 战雄电竞(辽宁)app注册 蜂鸟电竞(重庆)排名下载v4.9版